About Arooj

Arooj Sheikh published “The Fundraising Strategy Playbook: An Entrepreneur’s Guide To Pitching, Raising Venture Capital, and Financing A Company”, after working with just about every player in the startup ecosystem. Previously, she founded a real estate tech startup based in Austin, TX and has worked with venture capital firms, venture studios, accelerator programs, and more.

Nowadays, she runs a corporate innovation training program based on her learnings in the startup ecosystem and advises startups on their fundraising strategy. Please see her current projects below:


Arooj’s advice and insights have been like the Midas touch for our company.

– Faisal

CEO of Babble (London)

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